This is a phrase that describes the basic idea for your character. Concept is the birthing chamber for who a character will be. A character’s concept generally refers to who the character is. It can be anything you want. It only needs to be a general idea —brute; slick mobster; manic kidnapper —but it should be enough to ignite your imagination. Concept is important because it helps you to relate to the world. Your character’s concept is a brief sketch of who your character is, what he does, or what he wants to be. It’s not a numerical Trait, and it has no mechanical effect on the game. Its benefit is that it allows you to formulate a personality for your character. If you don’t see a concept you like, make one up! Its sole purpose is to help you express your character idea concisely.